How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
ASIN: 0190330023
USD 31.95
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Format
Description
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Product information
| Language | English |
|---|---|
| Publication date | October 31, 2022 |
| ISBN-13 | 978-0190330026 |
| ISBN-10 | 0190330023 |
| Dimensions | 6.36 x 0.71 x 9.25 inches |
| Edition | 2nd |
| Item Weight | 1.15 pounds |